TRADITIONAL KARATE ACADEMY REBRAND

Rebranding Traditional Karate Academy (TKA) was built heavily on Japanese art and methodology. Calligraphy, printmaking, elements like the rising sun and water as one relate the fierce yet fluidic nature of Shotokan Karate. This place is no McDojo, the warrior spirit lives here and the imagery needs to show it.

Rebranding focused on many elements: the logo, website, signage, flyers, stationary, advertising in both social and printed media, apparel, and more. The roots are simple, “The Way Is In Training”.